What is the difference between ASO and SEO?

 ASO (App Store Optimization) and SEO (Search Engine Optimization) are unlike digital marketing plans; still, they’ve got different platforms and points.

1. Platform:

ASO (App Store Optimization): Primarily, it focuses on the optimization of App and Play Store apps to rank higher in search results. Enhancing many aspects of the app and Play Store listing is necessary to boost downloads and visibility.
SEO (Search Engine Optimization): Basically, it focuses on the optimization of websites to rank higher in search engine results pages (SERPs) such as Google, Bing, etc.

2. Objective:

ASO: The main goal of ASO is to increase app visibility, get more original download ratings and reviews, and improve conveyance rates with the app and Play Store platforms.
SEO: The main goal of SEO is to increase website visibility, get more original traffic, and improve conversion rates on a website.

3. Key Factors:

Key Factors Of ASO And SEO

ASO involves of app store	ASO Involves of play store	SEO Involves
App Name App URL App subtitle Keyword field In-app purchase In-app events Ratings and reviews Updates Downloads and Engagement Hidden factors	App title Short description Long description In-app purchase Ratings and reviews Updates Android vitals Downloads and engagement Hidden factors	On-page SEO Off-page SEO Website content Meta tags Meta Description Backlinks Site speed User experience

 

Search Engines

ASO	SEO
Apple App Store Google Play Store	Google Bing Yahoo Others

Target Audience:

ASO: Targets users searching for apps within the app store environment.
SEO: targets users searching for information, products, or services on search engines.

Algorithm Differences:

ASO: Each app store (e.g., Apple App Store, Google Play Store) has its own algorithms determining app rankings, which consider factors like keywords, download velocity, ratings, and reviews.
SEO: Search engines like Google have complex algorithms that consider hundreds of factors to rank web pages, including relevance, authority, user experience, and more.

Metrics:

ASO: Metrics for success include app store ranking, organic downloads, conversion rates, retention rates, and user engagement within the app.
SEO: Metrics for success include search engine rankings, organic traffic, click-through rates (CTRs), bounce rates, time on page, and conversions on the websites.